Why is Matt Nathanson Choking? [VIDEO]

Don't worry, he'll be ok.  He just needs to shake it off.  Nothing is as it seems for Matt Nathanson in his new video for the catchy song 'Kinks Shirt', but he doesn't seem to mind. 

The adorable clip, directed by actor/comedian Bobcat Goldthwait has an ending you definitely won't see coming.

'Kinks Shirt' is the newest single from Matt's album Last of the Great Pretenders.