Trump Taj Mahal Capitalizes On—Revel?

With all the hype of the grand opening of Revel Resorts, Trump Taj Mahal has decided to take advantage of the hype with a certain billboard.

The latest billboard advertising Trump Taj Mahal reads "Great Views of Revel! $99 Room Rates at the Taj"

Talk about addressing  a massive elephant in the room.

According to Hotels.com,  Revel’s Ocean Rooms start at $239 a night. . A Taj Tower Room is going for $99.

Could addressing the competition (and almost promoting it) be a boom for Taj, or a bust?