Hard Rock Receives Preliminary Approval for New Jersey Casino License
The New Jersey Casino Control Commission approved Hard Rock's preliminary application to have a full-fledged casino in New Jersey. The company does have interest in the Atlantic City market, and is now talking to the new owner of Revel to operate a casino inside that property.
Hard Rock CEO Jim Allen also has interest in the Meadowlands, which potentially could be a bigger site for a New Jersey casino.
According to the Press of Atlantic City:
'Hard Rock is keeping its options open for Atlantic City. The company has tantalized Atlantic City for the past several years with tentative plans to build a new casino. At one point, it had proposed building a smaller-scale “boutique” casino, but scrapped the project in 2012 when Atlantic City’s casino woes intensified.
(Jim) Allen, in hourlong testimony before the commission, noted that Hard Rock has no immediate plans to build or buy an Atlantic City casino. Of the two possibilities, he indicated that the more likely scenario would be for Hard Rock to acquire an existing property. Allen said Atlantic City remains “one of the great tourism cities in the world,” despite its prolonged casino slump and financial troubles.'