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SoJO 104.9 Battle of the Runways Fashion Challenge!

photo courtesy of Lifetime

Calling all local aspiring fashion designers! 

We’re throwing down an unconventional fashion challenge!  Hamilton Mall‘s ‘Battle of the Runways’ style event is coming up August 15th hosted by Project Runway season 1 winner and newly named Hamilton Mall fashion ambassador Jay McCarroll!

So we want you to create a garment crafted solely of clothing retailer shopping bags and SoJO plastic banners!

It can be a dress, it can be separates, just MAKE IT WORK!

How to enter to win:  Sketch your design and upload it below before August 4th.  Our 10 favorite ideas will earn you the right to have your design walk during ‘Battle of the Runways’ at Hamilton Mall in Mays Landing!

The winning designer will win the Grand Prize–a $200 gift card to shop Hamilton Mall, plus you’ll be Jay McCarroll’s special guest and sit with him front row at the Philadelphia Incubator Fashion Show this September!


photos from the Dylan’s Candy Bar challenge on Project Runway; the garments were crafted from candy and candy wrappers.

Think back to Project Runway‘s Dylan’s Candy Bar challenge when the designers were asked to create a garment using candy and candy wrappers…that is your inspiration for our fashion challenge!  But YOUR unconventional materials will be shopping bags!  The more Hamilton Mall store logos you incorporate into your design, the better your chance of winning!

All designs must include Hamilton Mall store logos, for a list of stores CLICK HERE, and the SoJO 104.9 logo.

**Muslin, cheese cloth, or pattern-making material may be used as a foundation for creating your design, but fabric will not be permitted.

It’s your chance to show off your talents to a Project Runway champion and to all of South Jersey!  Deadline is August 4th!

**SoJO plastic banners are available for pick up Monday through Friday 8:30 a.m.-5:30 p.m. at 950 Tilton Road in Nortfield, NJ 08225.

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‘Battle of the Runways’ is a convergence of fashion runways from Macy’s, Forever 21, and several other retailers in the Hamilton Mall in Mays Landing.  This unprecedented style event on August 15th at 6 p.m. will be hosted by fashion ambassador Jay McCarroll, and will feature all the best upcoming back to school and fall fashions!

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