Something big and colorful is about to land at Freehold Raceway Mall, and if you’re even slightly into collectibles, pop culture, or just that little thrill of opening something mysterious, you’re going to want to pay attention.

Next month, the mall is welcoming a brand new retailer that’s all about creativity, characters, and that surprise factor. This isn’t your typical shop where you walk in, grab what you see, and head to checkout. It’s more of an experience. Think imagination meets design.

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A New Collectible Craze Hits Freehold Raceway Mallins

Founded in 2010, this global brand has quickly become a major player in pop culture. What started as a creative concept built around designer toys has turned into a full entertainment ecosystem. We’re talking collectible figures and collaborations that fans obsess over.

One of the biggest draws is the blind box concept. You pick a series, but you do not know which character you’re getting until you open it. That surprise element is half the fun. It has turned casual shoppers into serious collectors almost overnight.

The brand has already built a huge presence across the United States, with more than 120 "Robo Shops" and over 65 physical stores nationwide. Globally, it operates more than 550 stores and thousands of automated vending locations in over 20 countries, reaching fans in more than 90 nations through online platforms.

POP MART Opening at Freehold Raceway Mall

POP MART is known for its wildly popular characters, such as LABUBU, and artist-designed collectibles. POP MART blends art, entertainment, and retail into one space. The Freehold Raceway Mall store is expected to feature a layout they say is designed to spark curiosity and make browsing feel like a mini adventure.

Mall management says the brand is a perfect fit for today’s culture-driven shoppers, and it adds a fresh, interactive element to the center’s already strong lineup of stores.

For collectors in New Jersey, this means you no longer have to travel far to get in on the fun. The countdown to opening day is officially on.

Thankfully, Freehold Raceway Mall is thriving, unlike the "saddest" mall in New Jersey. Take a look! 👇