Drinking wine is something seem to share more than we think, especially if social media is to be believed (shout out to 'Wine O'Clock' and 'Mommy Juice'). But, we're seriously consuming way more vino than our ancestors ever did.
Next time you're looking to buy wine to impress your guests, don't be scared to go for the 'cheap' brands. A study done by INSEAD business school and the University of Bonn explain the reason we think expensive wine tastes better. And it all comes down to marketing!