Breast Cancer Awareness Month

When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)

Breast cancer treatments are becoming more targeted and efficient., sparing breast tissue and helping to reduce the amount of treatments actually needed.

Do you know someone who is battling or has beaten breast cancer and could use a night out? We would love to limo them to Margaritaville inside Resorts Casino Hotel in Atlantic City on October 19th to enjoy the SoJO 104.9 Boobs & Booze Night!

October is Breast Cancer Awareness Month. Once again we're supporting the cause and highlighting the awareness of early detection. We're going to have fun with you while doing it during the SoJO 104.9 Boobs & Booze Night at Margaritaville inside Resorts Casino Hotel on October 19!

October is National Breast Cancer Awareness Month. Here's a list of seven of the best charities most deserving of your support.

On the first day of learning she had breast cancer, Emily Helck decided to 'face the camera'.

You watched Jonathan Jackson grow up as the original Lucky Spencer on the soap opera General Hospital, and you love him as Avery Barkley on ABC's hit drama Nashville.  Now SoJO has your chance to meet him!

As part of Breast Cancer Awareness Month, a photographer named Angelo Merendino gives us an illustrated look at the battle his girlfriend fought.....

In honor of October being Breast Cancer Awareness Month, it is time once again for SoJO 104.9's  Little Pink Dress party.

As part of Breast Cancer Awareness Month, Melissa Etheridge sat down with Tom Morgan; telling her story of breast cancer survival, advice to those who are in the middle of treatment, and the one cover song she's always wanted to do on stage.