The shore towns of Avalon and Stone Harbor have squashed a planned reality show fearing 'Jersey Shore'-like stigma.  The series 'Start Up Beach House' was set to begin filming in August but the project was rejected yesterday.

The South Jersey resort towns now prefer to avoid the scandal and bad reputation they feel Seaside Heights has gotten as a result of reality TV. The Philadelphia-based business entrepreneurs had hoped to capture footage of teams attempting to makeover a beach house in Avalon until property landlords cancelled the project.

According to Press Of Atlantic City a lease was signed by series creators Greg Berry, Mike Bianchini and Dave Drager back in March.  But when Avalon landlords got wind of the show's plot, a 'Jersey Shore for geeks', they bowed out, even though the footage would be meant only for the internet and not national television.  Similarly an agreement was reached with Stone Harbor who then also reneged.

Berry, Bianchini, and Drager hope to try again next summer.

Incidentally, the cast of MTV's 'Jersey Shore' have returned to their beach house in Seaside Heights this week to begin filming a new season.