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High Level of Dancing by All Stars Has Not Meant Huge Ratings for ABC (Yet?)

Gilles
Gilles Marini had the 2nd highest score in Week 2 of DWTS: All-Stars / Frederick M. Brown – Getty Images

So far the first 2 weeks of the All Star edition of Dancing With The Stars has brought quite a high level of dancing skills from these brave celebrities, but ratings for ABC seem to be missing.

The level in the ballroom has never been this good for ABC in any given season – this crew are truly some of the best celebrity dancers the show has ever had, and yet their debut last week did not bring the big numbers.

ABC was hopeful that bringing back popular former competitors would bring some buzz to a show that was staggering coming into this new TV season.  Last Monday’s numbers saw DWTS finish behind The Voice on NBC in the key 18-49 demographic, but the show had over 14.6 Million viewers – over 2 1/2 Million more than “The Voice”.

Last Tuesday’s results show was not encouraging in the Nielsen ratings – New Girl on FOX outscored DWTS in that key 18-49 demo, putting ABC 4th in their time slot, despite about 12 Million viewers tuning in.

We should see where the ratings are going come Wednesday, but the fact may be that ABC cannot expect the 20 Million + viewers we have seen in the past.  The Voice is taking some viewers away from DWTS, and the novelty of the show has worn off some (hence the reason for this All-Star edition).  Getting better numbers in the 18-49 demographic could be fixed in the future with casting and research, but this All-Star show may still pick up steam as the season goes on, and this time maybe for the actual dancing.

Scores from Week 2 (in case you missed them) went like this:

Kirstie Alley and Maksim Chmerkovskiy     –  7, 7, 7 (21)
Sabrina Bryan and Louis van Amstel            — 9, 8.5, 8.5 (26)
Helio Castroneves and Chelsie Hightower   — 8, 7.5, 7.5 (23)
Joey Fatone and Kym Johnson                       — 7.5, 7.5, 7.5 (22.5)
Shawn Johnson and Derek Hough                 — 8.5, 8, 8.5 (25)
Drew Lachey and Anna Trebunskaya             — 7.5, 7.5, 7.5 (22.5)
Gilles Marini and Peta Murgatroyd                 –8.5 8.5, 8.5 (25.5)
Kelly Monaco and Val Chmerkovskiy              — 7, 7, 7.5 (21.5)
Apolo Anton Ohno and Karina Smirnoff         –8.5, 8, 8 (24.5)
Bristol Palin and Mark Ballas                             –6, 6, 6 (18)
Melissa Rycroft and Tony Dovolani                  –8, 8, 7.5 (23.5)
Emmitt Smith and Cheryl Burke                        –7.5, 7.5, 7.5 (22.5)

 

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